The Digital Context

Digital technologies influence our behaviours in unexpected ways. 

This session is aimed at exploring the global and South African digital context and how digital platforms are changing consumer behaviour. How will this impact our brands and how we advertise?



The digital context is changing fast. This class helps you make sense of it. From understanding the big numbers, to relating digitally driven behaviour to your own life and business.

Participants will be better able to identify relevant technologies, come up with digital concepts, and have a generally improved sense of confidence about digital media and marketing. 


  • Understand key behaviours and trends shaping the use of digital media in South Africa
  • Be clearer in briefing digital agencies and teams by clarifying their purpose
  • Understand that digital is not a channel but a an enabler of channels
  • Learn to use digital marketing as part of your overall marketing mix

Who is it for

The digital context class is a fun and insightful way for anyone interested in understanding the digital world.


Student feedback

“Loved the interactive session, and learned a lot in terms of how the digital world and consumer behaviours are constantly excelling and changing, and how brands need to realise this and be open to it.”

“I'm gaining so much knowledge on digital marketing. Thank You!”

“Enjoyed examples of how digital can change behaviour in a positive way and how it's used as a channel not just traditionally, but for out of the box ideas.”

“The session was very insightful and made you begin to think of the digital space in a different way.”

Start your learning journey with one into the world with this fun and enlightening class.

This class also forms part the  Digital Marketing Essentials Course.