Firework Social Media Strategy

LEARN HOW TO CREATE A BIG MOMENT ON SOCIAL MEDIA. 

Social Media is driven by events of interest - a sale, a piece of news, a physical event, a launch, and the like. In this session, you'll learn how to create an event of interest for your market online

 

Overview

You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use

  • Generate excitement and awareness of the event (e.g. a product launch, sale, or campaign)
  • Gain trust in the value of the event
  • Generate qualified results and contacts from the campaign
  • Establish valuable market insight in the process
 

Evidence of learning

Participants complete an in-class social fireworks canvas, helping them on their understanding and application of the key concepts

Outcome

You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use.

 

Who is it for

Strategists, creatives, business heads across media functions. Basic social media competency is assumed.

 

Results

We recently ran the session for a client who wanted to use Twitter to get 250 applications for their entrepreneurial incubation course. Here’s the result: 

“Thank you for the incredible social media training and input. Yesterday was an absolute cracker! No doubt Yus has updated you but over 600 apps as of last night! And our team are now very competent and aware - literally from zeros to heroes on social media”  

- Mike Wood, Chief Business Development Officer, Awethu

The process has been taught at several organisations and is now used by clients such as Adidas, Ogilvy & Mather, Grey Worldwide, JWT, Lewis Pugh, and Volkswagen.



*This class also forms part the Social Content Strategy Course.