UNDERSTAND HOW ONLINE DISPLAY ADVERTISING WORKS, FROM STRATEGY, TO DESIGN, TO PLACEMENT.
This session is designed to fast-track teams into buying and designing online ads more effectively.
- Learn the basic jargon of online display advertising.
- Understand the difference that good design and strategy make to the efficacy of online advertising
- Grasp how online ad performance is tracked and measured
- Get inspired by examples of good and bad online advertising
EVIDENCE OF LEARNING
Participants complete a quiz assessing
the participants on their understanding
and application of the key concepts.
Who is it for
This session is pitched at a non-technical beginner. Anyone involved in digital strategy who hasn't got a firm grasp of the fundamentals of online advertising should attend. This course will cover the basics.
Average class Rating
“The case studies and examples were really valuable. It was great to see how online advertising becomes key in an integrated ad campaign.” - Leila Osato
“As a copywriter, seeing how you can A/B test your work online to try and understand which headlines and design elements work best was very valuable.” - Quinton van Rooyen
"Understanding how online advertising works, and how I can use it to my brand's benefit. Hugely interesting session!"
“It was valuable learning about the options of online advertising that is out there. We can now as client service propose more options to our clients if we know what is out there to use and the best way to use it.” - Lise
"Engaging learning experience for those with digital experience as well as those with no experience at all."
“ I wish I'd been exposed to this when I started at the ad agency!”
*This class also forms part the Digital Marketing Essentials Course.