Social Media Advertising

Overview

In this session we look at different ad formats for Facebook, Twitter, Youtube and Instagram and other native social formats.

 

Outcomes

  • Understand when advertising on social media is necessary
  • Understand what works and what doesn’t work when advertising on social media.
  • Get up to speed with the latest changes in how different platforms facilitate advertising. 
  • Develop an understanding of how advertising differs across the various platforms
  • Useful tools to analyse the performance of your social media advertising campaigns
 

Who is it for

Anyone who hasn't got a firm grasp of the fundamentals of advertising on social media advertising should attend this course. We cover the basics.

Evidence of learning

Participants complete an in-class assessment to confirm understanding of the content and access to the toolkit to show evidence of learning.



*This class also forms part the Digital Advertising Course