Digital customers have higher expectations of service, speed, transparency and convenience from dealers. This year's CAR Digital Dealership conference takes a look at the most important trends to help digital dealerships provide better service and better results.
Mentorship is a powerful social way to accelerate your development and enhance your impact. This piece looks at how to ask someone to mentor you, and how to get going on the mentoring journey.
The world needs an upgrade. Here’s help you’ll need to build a transformative powerhouse that will help make things better, and go the distance.
We have arrived in the post truth economy where the news media is facing a crisis of confidence. We spoke with 13 leading thinkers in the media space about rebuilding trust in the media.
South Africa is coming to terms with news that it has slipped into a recession, and faces record unemployment, but the roll out of Internet For All by 2020 could prove to be the boost this country needs.
Africa is a continent of young, dynamic people. But, the youth can only help lead an economic revival if their ability to trade and travel is not hindered by geopolitical bureaucracy. Can you reimagine the African continent as open and border-free?
What running a global social media campaign for an expedition that involved running 40 marathons in 40 days on 6 continents was like.
Want to know how to build a more gender diverse business, organisation or society in South Africa? These are the people to watch, and learn from.
With the rise of social and environmental awareness, it is imperative for brands to adopt a change-driven focus. Consumers distrust traditional advertising and expect big brands to act responsibly and work towards bettering the world. Affecting meaningful change is the way forward in terms of maximising profits and gaining credibility with consumers.
By trying to appeal to everyone, you will end up appealing to no-one. A key principle when developing a campaign is that you identify a core inner-circle of people who are likely to respond to it and care about it. This takes courage and conviction. It means that in your messaging, in your creative concept, and in your targeting that you will exclude most of your potential audience, at least initially.