South Africa is coming to terms with news that it has slipped into a recession, and faces record unemployment, but the roll out of Internet For All could prove to be the boost this country needs. 52% of SAns use the internet. Getting those still unconnected online by 2020 would be just what SA needs, say economic, business and civic leaders.
Research shows that the movement of people through regions liberalises trade, encourages the flow of capital, increases trust between neighbors, stimulates investment within regions, and lays in new infrastructure. Critically, it also eases transfer of knowledge, reduces cost of research and development of intellectual property.
What running a global social media campaign for an expedition that involved running 40 marathons in 40 days on 6 continents was like.
Want to know how to build a more gender diverse business, organisation or society in South Africa? These are the people to watch, and learn from.
South Africa joins global conversation about how the world can become more gender-balanced.
On Wednesday 10 May 2017, millions of people in the United States and in some 27 countries across the world -- including South Africa -- will be engaged in conversation about what it will take for the world to become a more gender balanced place.
Called 50/50 Day, this drive to promote gender equality is being celebrated with thousands of events across the globe.
The first-ever 50/50 Day challenges societies across the globe to make a 100% commitment to gender equality, and will engage prominent global leaders in a livecast discussion on what it will take to get to a gender balanced world.
Spearheaded by Emmy-nominated filmmaker, and founder of The Webby Awards, Tiffany Shlain, the first-ever 50/50 Day is being marked with thousands of events around the world in companies, libraries, universities, schools, museums, and homes. A focal point at these gatherings is a film called 50/50 that gives the 10,000 year history of women and power, and shows the setback and uprisings of the gender struggle.
The 50/50 film will be screened by Treeshake at 17h30 today, 10 May 2017 at American Corner in Cape Town. The film will be followed by a livecast discussion on gender equity with a panel that will include the former President of Malawi, Joyce Banda.
Later today Treeshake will publish a list of 50 of South Africa’s gender changemakers - people working hard to advance gender rights in South Africa. These are humans who have achieved great respect and who have influence in the fields of gender and feminism. They are the changemakers working to realise gender equity in this South Africa.
Why is gender equality important. Besides being human, and ethical, it makes sound economic sense. Research shows gender diverse groups significantly outperform homogenous groups and add real value by boosting bottom line performance.
Gallup’s research shows that hiring a diverse workforce improves financial performance. The global research company based in the US shows business units that are gender diverse have “better financial outcomes than those dominated by one gender”.
Similarly, studies by McKinsey & Company reveal the business sense of diversity. “Our latest research finds that companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians,” McKinsey & Company reports. “Companies in the bottom quartile in these dimensions are statistically less likely to achieve above-average returns. And diversity is probably a competitive differentiator that shifts market share toward more diverse companies over time,” the worldwide management consulting firm states.
How can you support gender diversity or get involved in the 50/50 movement?
Watch the short film 50/50: Rethinking the Past, Present, and Future of Women + Power for free online for free on YouTube
Take to Twitter to publicly declare support for #GettingTo5050
Localise 50/50 - what are the issues that matter most in terms of gender diversity in South Africa
Create a six word memoir that answers the question: “What does gender equality look like to you in 6 words?” Answer this question in six words and put your selfie with your answer on Instagram, Twitter or Facebook
Follow and learn from South Africa’s 50 Gender Changemakers. If you are able to, help build out this list.
Understand why gender matters for building better businesses and a better economy. There are abundant resources, but McKinsey & Company’s Women Matter Africa is a great start, as is the World Economic Forum’s Global Gender Gap report.
Find Treeshake online: www.treeshake.com
Details on today’s 50/50 and livecast discussion by Treeshake.
Engage with Treeshake on Twitter: @treeshake
With the rise of social and environmental awareness, it is imperative for brands to adopt a change-driven focus. Consumers distrust traditional advertising and expect big brands to act responsibly and work towards bettering the world. Affecting meaningful change is the way forward in terms of maximising profits and gaining credibility with consumers.
By trying to appeal to everyone, you will end up appealing to no-one. A key principle when developing a campaign is that you identify a core inner-circle of people who are likely to respond to it and care about it. This takes courage and conviction. It means that in your messaging, in your creative concept, and in your targeting that you will exclude most of your potential audience, at least initially.
Why we're becoming immune to click-bait, and how you can still write clickable headlines.
Ten timeless entrepreneurial truths that have guided one of Africa's most successful tech founders.
Gender Diverse Teams Have a Healthier Culture and Better Results. Yet technology's brogrammer culture can be alienating for women. Aléz Odendaal explores the issues and suggests some tangible steps we can all take towards developing a more gender diverse technology ecosystem.