Calling for a More Open Africa on Africa Day

Research shows that the movement of people through regions liberalises trade, encourages the flow of capital, increases trust between neighbors, stimulates investment within regions, and lays in new infrastructure. Critically, it also eases transfer of knowledge, reduces cost of research and development of intellectual property.

Treeshake Joins 50/50 Day

South Africa joins global conversation about how the world can become more gender-balanced.


On Wednesday 10 May 2017, millions of people in the United States and in some 27 countries across the world -- including South Africa -- will be engaged in conversation about what it will take for the world to become a more gender balanced place.

Called 50/50 Day, this drive to promote gender equality is being celebrated with thousands of events across the globe.

The first-ever 50/50 Day challenges societies across the globe to make a 100% commitment to gender equality, and will engage prominent global leaders in a livecast discussion on what it will take to get to a gender balanced world.

Research shows gender diverse groups significantly outperform homogenous groups and add real value by boosting bottom line performance

Spearheaded by Emmy-nominated filmmaker, and founder of The Webby Awards, Tiffany Shlain, the first-ever 50/50 Day is being marked with thousands of events around the world in companies, libraries, universities, schools, museums, and homes. A focal point at these gatherings is a film called 50/50 that gives the 10,000 year history of women and power, and shows the setback and uprisings of the gender struggle.

The 50/50 film will be screened by Treeshake at 17h30 today, 10 May 2017 at American Corner in Cape Town. The film will be followed by a livecast discussion on gender equity with a panel that will include the former President of Malawi, Joyce Banda.

Later today Treeshake will publish a list of 50 of South Africa’s gender changemakers - people working hard to advance gender rights in South Africa. These are humans who have achieved great respect and who have influence in the fields of gender and feminism. They are the changemakers working to realise gender equity in this South Africa.

Why is gender equality important. Besides being human, and ethical, it makes sound economic sense. Research shows gender diverse groups significantly outperform homogenous groups and add real value by boosting bottom line performance.

Gallup’s research shows that hiring a diverse workforce improves financial performance. The global research company based in the US shows business units that are gender diverse have “better financial outcomes than those dominated by one gender”.

Similarly, studies by McKinsey & Company reveal the business sense of diversity. “Our latest research finds that companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians,” McKinsey & Company reports. “Companies in the bottom quartile in these dimensions are statistically less likely to achieve above-average returns. And diversity is probably a competitive differentiator that shifts market share toward more diverse companies over time,” the worldwide management consulting firm states.


How can you support gender diversity or get involved in the 50/50 movement?

  • Watch the short film 50/50: Rethinking the Past, Present, and Future of Women + Power for free online for free on YouTube

  • Take to Twitter to publicly declare support for #GettingTo5050

  • Localise 50/50 - what are the issues that matter most in terms of gender diversity in South Africa

  • Create a six word memoir that answers the question: “What does gender equality look like to you in 6 words?” Answer this question in six words and put your selfie with your answer on Instagram, Twitter or Facebook

  • Follow and learn from South Africa’s 50 Gender Changemakers. If you are able to, help build out this list.

  • Understand why gender matters for building better businesses and a better economy. There are abundant resources, but McKinsey & Company’s Women Matter Africa is a great start, as is the World Economic Forum’s Global Gender Gap report.

Find Treeshake online: www.treeshake.com

Details on today’s 50/50 and livecast discussion by Treeshake.
Engage with Treeshake on Twitter: @treeshake

Find Max Kaizen on Twitter: @MaxKaizen
Find Charlie Mathews on Twitter: @CharlesLeeZA

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