Learn to structure your social media campaign in a way that builds your brand, engages your audience, and delivers the results you want.
In this session you will learn how to work with other people and companies to enhance your influence. Learn how to time your influencer sharing strategy for maximum impact. Harness the power of gossip by leaking information strategically. Go beyond the typical influencer marketing techniques to get better results.
Design is not about making things pretty, it’s about making them work better. This session looks at how great design impacts results and outcomes for digital and integrated campaigns across channels. We look at the best and worst practices in design. We also share a design-thinking framework for digital campaigns.
The fourth industrial revolution forms the backdrop to our economic lives today. Understanding the drivers of this change will help you be a better decision-maker and change-leader. This session doesn't only focus on the technology, you will learn a framework to help you focus on your on innovation on what adds real value.
This session explores the real world of brand marketing, beyond screens and adverts, and how to develop immersive, adaptable brand experiences.