In this session you will learn how to work with other people and companies to enhance your influence. Learn how to time your influencer sharing strategy for maximum impact. Harness the power of gossip by leaking information strategically. Go beyond the typical influencer marketing techniques to get better results.
Design is not about making things pretty, it’s about making them work better. This session looks at how great design impacts results and outcomes for digital and integrated campaigns across channels. We look at the best and worst practices in design. We also share a design-thinking framework for digital campaigns.
Understand how to manage your social media presence on Facebook, Twitter, LinkedIn, and Instagram. We take into account platform purpose, community management, content strategy, and campaign planning.
This session explores the real world of brand marketing, beyond screens and adverts, and how to develop immersive, adaptable brand experiences.