The Connected Context

An essential introduction to the Fourth Industrial Revolution and what it means for you.


In this session you'll learn exactly what the fourth industrial revolution is, what it means for your industry, and what you can do to be a part of it.

This session is built on the powerful Tech, Trends, and Truths framework. 

Participants will be better able to identify relevant technologies, come up with digital concepts, and have a generally improved sense of interest and engagement in industry trends.  


  • Understand major drivers of change such as blockchain, AI, machine learning, as well as industry-specific tech like Programmatic Advertising. 
  • Why, and how, to set time and budget aside for experimentation.
  • How to work with 3-5 year planning cycles when the technologies are changing so quickly.
  • Learn what questions to ask to make sense of complex change in your organisation

Who is it for

The digital context class is best for teams who need to innovate or embrace technological change. 


Student feedback

"It was a huge eye opener. Thank you!" - Amanda Morey

"I loved the first session it was full of energy and kept my attention throughout. i also loved the bigger picture of digital and not just what we do but Digital as a whole it make us step back and look at the bigger picture." - Wendy Lundie  

“Very inclusive, informative and not boring!"
Kerry Gibbs

"The training was an overload of powerful information and really got my mind thinking and more importantly seeing the world in a different way. I am more aware of where we going as a modern day civilisation." - Razia    Choonara

"It made me want to know more. And that's a very good Thing." -  Hilton    Mashonga

This class also forms part the  Digital Marketing Essentials Course.