EMAIL MARKETING FAR EXCEEDS OTHER ONLINE CHANNELS IN TERMS OF ROI. LEARN HOW TO DEVISE AN EFFECTIVE EMAIL STRATEGY.
People are using more email than ever. Thanks to smartphones, smart databases, and responsive design, email marketing is now a completely different field from it's earlier, spammier days.
This session takes you beyond annoying spam emailing, and into engaging, relevant, and timeous email marketing that converts.
- Learn about key trends in email marketing and what the role of email is in the social media era
- Learn about email list magnets and list building
- Learn how to get going with data-driven email automation and scheduling
- Discover emails personalisation
- Learn how to optimise your emails for action and how to deal with unsubscribes
- Learn the basics of good commercial email strategy
WHO IS IT FOR?
This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp of the fundamentals of email marketing should attend this course.
EVIDENCE OF LEARNING
Participants complete a quiz assessing them on their understanding and application of the key concepts.
“Realising just how powerful an email campaign can be and getting insights into what makes these campaigns perform better.” - Quinton van Rooyen
“This class changed email for me. Before I viewed email as dead, now I see there is a whole new approach.” - Thuliswa Yokwana
"I haven't worked with email marketing, so it taught me a lot. Especially about personalisation to increase open rates, how to structure call to actions, and how to setup a drip strategy." - Allison Patterson
I realised how important email marketing is, and how most of us usually just forget about it. - Hayley Parker
“Everything was valuable. I knew nothing about email marketing, and now I realise what a massive tool it can be for advertising.” - Tarryn van Romburgh
"This was a very good and valuable presentation as the information given is very easy to transfer from theory to practice. There were some fantastic tips and suggestions. Great insight - thank you!"
- Tamarin Orlop
"It was great to learn how to optimise your email experience and strategy to effectively gain consumer loyalty and trust." - Lize-Marie Swan
*This class also forms part the Digital Essentials Course