LEARN HOW TO CREATE A BIG MOMENT ON SOCIAL MEDIA.
Social Media is driven by events of interest - a sale, a piece of news, a physical event, a launch, and the like. In this session, you'll learn how to create an event of interest for your market online
You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use
- Generate excitement and awareness of the event (e.g. a product launch, sale, or campaign)
- Gain trust in the value of the event
- Generate qualified results and contacts from the campaign
- Establish valuable market insight in the process
Evidence of learning
Participants complete an in-class social fireworks canvas, helping them on their understanding and application of the key concepts
You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use.
Who is it for
Strategists, creatives, business heads across media functions. Basic social media competency is assumed.
“Thank you for the incredible social media training and input. Yesterday was an absolute cracker! Our team are now very competent and aware - literally from zeros to heroes on social media”
- Mike Wood, Chief Business Development Officer, Awethu
*This class also forms part the Social Content Strategy Course.