Influencer Marketing Strategy

GETTING THE MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA INVOLVED

Overview

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Influential people shape opinions, drive narratives, and get people involved.

This session is about how to find those influential people, how to get them involved, and how to drive change when working with influencers. 

In this session you'l learn how to scale up your social influence exponentially.

 

WHAT YOU'LL LEARN

  • How to identify the right influencers for your campaign
  • How to work with influencers to achieve your campaign goals 
  • How to develop an influencer marketing kit
  • How to track influencer campaign performance  

       

    RESOURCES

    • Inspiring case studies and campaigns worth emulating
    • An influencer marketing spreadsheet you can use to organise and track your outreach efforts
    • A list of the best influencer marketing tools that we use for influencer marketing 

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    Thanks to Treeshake for the epic campaign strategy, we achieved our ambitious target on a shoestring budget with time to spare! 


    Lelemba Phiri, CMO at Zoona



    *This class also forms part the Social Content Strategy Course.