Native advertising can effectively get around the issues of banner blindness and ad-blocking online. This session looks at what makes Native Advertising most effective.
- Understand the current native industry and how native advertising works and how it can be best applied.
- Understand how native advertising operates as a media channel.
- Explore native advertising as a trading environment.
- Learn what works and what doesn't work in native advertising.
Evidence of learning
Participants complete a quiz assessing
them on their understanding and
application of the key concepts.
Who is it for
This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp of the fundamentals of native advertising should attend this course. We cover the basics.
*This class also forms part the Digital Advertising Course.