Online Advertising Essentials

UNDERSTAND HOW ONLINE DISPLAY ADVERTISING WORKS, FROM STRATEGY, TO DESIGN, TO PLACEMENT. 

This session is designed to fast-track teams into buying and designing online ads more effectively.


Outcome

  • Learn the basic jargon of online display advertising.
  • Understand the difference that good design and strategy make to the efficacy of online advertising
  • Grasp how online ad performance is tracked and measured
  • Get inspired by examples of good and bad online advertising
 

EVIDENCE OF LEARNING

Participants complete a quiz assessing
the participants on their understanding
and application of the key concepts. 

Who is it for

This session is pitched at a non-technical beginner. Anyone involved in digital strategy who hasn't got a firm grasp of the fundamentals of online advertising should attend. This course will cover the basics. 

Testimonials

"I enjoyed this class. It was informative, interesting and the little quiz at the end made sure we were listening"  = Jessica Everson

“As a copywriter, seeing how you can A/B test your work online to try and understand which headlines and design elements work best was very valuable.” - Quinton van Rooyen
 

"Education on terminology was extremely valuable, a lot of the time people communicate in digital using language and understanding that is extremely out of context simply because they aren't familiar with terminology" - Alexia Cost

“It was valuable learning about the options of online advertising that is out there. We can now as client service propose more options to our clients if we know what is out there to use and the best way to use it.” - Lise Stander

“The case studies and examples were really valuable. It was great to see how online advertising becomes key in an integrated ad campaign.” - Leila Osato

"It was eye opening to know so much about online advertising" - Moeketsi Nhlapo
 



*This class also forms part the  Digital Marketing Essentials Course.