DISCOVER HOW TO TRACK, RESPOND AND engage with ONLINE Conversations, events, crises and opportunities.
Online reputation management has become particularly important in an era where we can’t control what consumers publish.
The outcome of the session is to learn how to track and respond to issues and opportunities for customer service, reputation management and PR, as well as to learn how to handle reputation crises and opportunities creatively.
- Should social media be used for customer service?
- How to monitor trends and mentions of your brand proactively
- How to prepare for social media reputation crises and how quick creative responses to serious or silly questions can turn into brand wins
- How to develop online immunity to crises with an engaged customer evangelist community.
Who is it for
PR professionals reputation defenders, social media managers, creative opportunists & business pragmatists.
Evidence of learning
Participants develop an online reputation crisis action plan, in-class online, helping them on their understanding and application of the key concepts.
"The session was informative and relevant to my area of expertise. I enjoyed learning about the importance of proper community management and paying attention to detail.”
“I loved the information. Very relevant and useful.”
“Great industry insights - Thank you!”
*This course also forms part of the Social Content Strategy Course