Understand how to manage your social media presence in order to build a loyal and connected following.
This session looks at organic and paid social media. We look at Facebook, Twitter, Instagram, Pinterest, WhatsApp and LinkedIn; and what kind of content works for each platform. The session explains the best practices for engagement and brand building in a digital social context. The Social Campaign Planning framework is introduced, with 9 key considerations for social content strategy.
- The social content world-view: create to connect
- How to work with custom audiences across channels. How paid social enables results, and how to do it properly
- Managing, monitoring, and responding to criticism and compliments online.
- How to launch and run a social media campaign