Social Media Marketing Essentials

Understand how to manage your social media presence in order to build a loyal and connected following.  

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This session looks at organic and paid social media. We look at Facebook, Twitter, Instagram, Pinterest, WhatsApp and LinkedIn; and what kind of content works for each platform.  The session explains the best practices for engagement and brand building in a digital social context. The Social Campaign Planning framework is introduced, with 9 key considerations for social content strategy. 


  • The social content world-view: create to connect
  • How to work with custom audiences across channels. How paid social enables results, and how to do it properly
  • Managing, monitoring, and responding to criticism and compliments online. 
  • How to launch and run a social media campaign


“Our team is absolutely loving the training - we have joined the social burst. Thank You!" 

Paula Hulley | Managing Director CT, Gloo