Customer centricity and personalisation is the essence of the digital revolution. In this class you will learn two key processes:
1. How to identify issues and opportunities for digital design enhancements
2. How to test your digital experience with your customers
3. How to use customer experience design to improve business outcomes.
You will learn a replicable process for digital design thinking, along with a planning template for you to use.
Evidence of learning: Participants develop design prototypes in-class.
"It was an amazing class, my mind was blown away." - Tsholofelo Masiye, graphic designer
"An unbelievably informative session, presented by somebody who clearly knew their discipline and could impart knowledge in a way that was both illuminating and future-thinking" - David Schild, Senior Copywriter
"I would like to send a big THANK YOU to you for your presentation, we have received great interest in our skill set and everybody from CPT and JHB cannot stop talking about it. If I was client I would say you exceeded our KPI’s!"
- Dane Bowen, Interaction Designer & Director