Design is not about making things pretty, it’s about making them work better. This session looks at how great design impacts results and outcomes for digital and integrated campaigns across channels. We look at the best and worst practices in design. We also share a design-thinking framework for digital campaigns.
This session will accelerate your teams design intelligence, and ensure you integrate design thinking and testing into your work.
You will learn a replicable process for digital design thinking, along with a planning template for you to use.
Evidence of learning: Participants develop design prototypes in-class.
"It was an amazing class, my mind was blown away." - Tsholofelo Masiye, graphic designer
"An unbelievably informative session, presented by somebody who clearly knew their discipline and could impart knowledge in a way that was both illuminating and future-thinking" - David Schild, Senior Copywriter
"I would like to send a big THANK YOU to you for your presentation, we have received great interest in our skill set and everybody from CPT and JHB cannot stop talking about it. If I was client I would say you exceeded our KPI’s!"
- Dane Bowen, Interaction Designer & Director