CAR’s Digital Dealer Conference is happening on 1st September. Sponsored by the Innovation Group, and co-located with the WesBank SA Motoring Experience at the Kyalami Grand Prix Circuit andConference Centre on 1 September, it has become a must-attend event for the automotive industry.
The theme of this year’s conference is ‘The digital economy: how motor dealers need to adapt to align with consumer buying trends’ and there is an impressive list of qualified local and international speakers to provide information on all aspects of this complex subject,
“Vehicle buyers now turn increasingly to the internet and mobile devices to guide them through their purchasing decisions by way of search, online reviews, social media, and user-friendly experiences says Dean Dicks, Ramsaymedia’s Group Marketing Sponsorship, and Events Manager. This behaviour requires dealerships to adopt innovative technologies and digital strategies to maintain their competitive advantage,” added the Ramsaymedia executive.
Topics that will be covered include: Navigating the digital retail landscape; The path to greater profitability via customer service improvement; Building a competitive advantage using powerful, owned, earned and paid digital marketing strategies; future trends of service plans; Virtual dealerships: the future now; Unlocking and leveraging the value of social, best practice and key measurements to engage car buyers; mobile magic – understanding and using Geo filters, Geo-targeting and real-time targeting to be part of the digital conversation.
The conference kicks off with a talk by Treeshake's Dave Duarte Digital Retail Truths, Trends and Technologies. This research-backed framework will help set the tone for a day of insights and discussions about developing higher performing dealerships.
Madhu Nutakki, the Chief Digital Officer at Nissan Motor Corporation is flying in from Japan to speak about automative retail innovation globally. John O'Donnell, Managing Director of EMaC, will discussfuture trends in service plans. EMaC is the UK’s leading provider of service plans and customer retention.
Other speakers are: Crayg Hitzeroth, the Managing Director of Ad Dynamo, Twitter’spartner in Africa; Andries van Staden, the CFO and Managing Executive of Absa Insurance; Bruce Allen, Chairman of the National Automobile Dealers’ Association (NADA); Claire Cobbledick, Head of Core at Gumtree South Africa; Dylan Kohlstadt, founder andCEO of Shift ONE, a creative integrated digital marketing agency; Justin Coetzee,the founder of GoMetro, a mobile start-up based in cape Town; Nikki Harding, the Vertical Lead, Automotive Facebook, Sub-Saharan Africa and Shaun Bradshaw, thedriving force behind the technology and solutions that are part of Altech Netstar’sDNA.
For more details about the CAR Digital Dealer Conference and to make a booking contact Monique Brevis at Ramsay Media: Tel: 021-530- 3116 or send an email to email@example.com