Improve Your Email Strategy By Emulating These 4 Winning Campaigns

If you’re looking for inspiration on how to amplify your email marketing strategy, you’ve landed on the right post. After all, there’s no better way to get ideas than to explore winning examples.

This article will present four email marketing campaigns that are crushing it for the brands they serve. All four campaigns give subscribers just what they want and need. Not to mention, each of the following emails has worked to increase the amount of subscribers, foster customer loyalty, and helped boost revenue for the respective companies.

Let’s start by exploring these emails to find out what they are doing well, and how you can implement the same strategies into your email marketing campaigns.

1. Fiji Airlines

Fiji Airlines is the flagship carrier airline of Fiji, and their team is crushing it when it comes to email marketing. Fiji Airlines uses email marketing to reward their subscribers with out of this world offers to Fiji and build brand loyalty which is a key success metric in the travel and hospitality industry. Let’s take a closer look at a recent campaign.


Some of the things that Fiji Airlines does well in this email include:

  • The main point of interest is front and center - Fiji Airlines is offering a sweet deal from Sydney to Nadi from only $245 each way. This is a great deal that subscribers will love, so the marketing team places it front and center. It’s the first thing you notice when you open the email, making it attention grabbing and memorable.

  • Call-to-action button - Another great feature of this email is the call-to-action. By using a “book now” call-to-action button, it makes it easy for clients to do what Fiji Airlines wants them to do—leave the email and book a flight from Sydney to Nadi. They also instill a sense of urgency in with the “Hurry offer ends soon” messaging.
  • Call-to-action placement  - Not only is the call-to-action button included in the email but the placement is perfect. It’s called the inverted pyramid model, and it helps guide the subscriber towards action. Here is another quick example to illustrate the idea.

The inverted pyramid model is where you put the main message at the top (the bottom of the pyramid) and then the call to action below at the top of the pyramid. Why do this? Because this is how people naturally read, and it directs the attention right to the call to action. If you’re looking to get more conversions, consider using the inverted pyramid model.

When creating your next email, direct customers to your main message straight away, include a call-to-action button that links to where customers can buy, use the inverted pyramid model to draw attention to your call-to-action, and use your copy to get customers to bite immediately.

2. Chatbooks

As soon as Chatbooks, an online photo printing service, reformed their email marketing strategy, they saw a 174% increase in clickthrough rates, a 113% increase in open rates, and saved 20 hours per week using email builder. Pretty inspiring, right?

Let’s look at one of their campaigns to see how they were able to achieve these impressive results.

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Chatbooks rocks email marketing by knowing exactly what it is their subscribers want. Here’s what works:

  • Sweet and simple - Chatbooks opts for the “short and sweet” approach when it comes to email marketing. Rather than talking about all the advantages of capturing picture memories, they use a simple image to show customers. Using a picture to tell the story is perfectly in line with Chatbooks’ brand.

  • Reward subscribers - Chatbooks uses email marketing to reward their subscribers. Anyone who subscribes to their email messages gets a 20% discount on their next picture book. This shows customers the company appreciates them, and results in more sales.


  • Inverted pyramid call-to-action - You’ll notice Chatbooks follows the inverted pyramid design just like Fiji Airways.

Chatbooks doesn’t beat around the bush with their email marketing strategy. They send short and simple messages and make it easy for customers to take advantage of great deals.


SXSW is a huge event in Austin, TX with over 400,000 attendees each year. As such, email marketing is a tall order. However, SXSW has a few tricks up their sleeve that make email marketing one of their most effective types of campaigning. Here is what they do well:

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  • Segmentation - SXSW uses email segmentation to target subscribers with information that is relevant to them based on how they interact with SXSW. This means that not all subscribers get the same email for the same event. Instead, SXSW creates different emails for the same event and sends the most relevant email to their subscribers. Segmentation is impossible without an email provider, but it’s a game changer for engagement.
  • A/B testing - Despite what you may think about the email above, it wasn’t just pieced together based on a creative soul’s imagination. In fact, SXSW uses A/B testing to determine how their audience responds to playful vs. business language, different subject lines, text vs. photos, and more. This takes the guesswork out of their marketing, and means the email above was a result of heavy testing. Instead of sending out what your “gut” is telling you, you can craft your content based on results from A/B testing.

  • Leverage a small team - The last point from SXSW is vital, because it goes to show you can have a killer email content strategy, regardless of the size of your company or marketing department. SXSW has a huge audience, yet all their marketing is managed by only four people. That means, you and your team can also create awesome marketing campaigns with the help of the right email provider.


These 4 email campaigns give you great insight into how to build an email marketing strategy that rewards your subscribers. The best part is you don’t have to hire a gigantic marketing team to do it.

Invest in the right tools from the right email provider, and you’ll be well on your way to refining your emailing marketing strategy. Look to these 4 companies to make sure you hit it out of the park.