Inspired by digital age social movements, this course teaches brands to leverage social audiences to create change.
A combination of storytelling, community building and behavioural insights teaches you how to create meaningful social media. How to connect.
Demystifying data to produce real insight - and real stories. Without data, you only have opinions. Everything we do online leaves a data trail which is a powerful source of insight if we know how to capture, harvest and interpret that data (big, thick and small).
This course offers a foundational overview of the most important concepts and practices in digital marketing management. Essential for anyone wanting to understand the world of digital marketing.