Learn how to create social media that connects and converts. A combination of storytelling, community building and behavioural insights.
Demystifying data to produce real insight - and real stories. Without data, you only have opinions. Everything we do online leaves a data trail which is a powerful source of insight if we know how to capture, harvest and interpret that data (big, thick and small).
This course offers a foundational overview of the most important concepts and practices in digital marketing management. Essential for anyone wanting to understand the world of digital marketing.