Inspired by digital age social movements, this course is for brands who want to launch purpose oriented campaigns to drive directed action from large groups of people.
A combination of storytelling, community building and behavioural insights teaches you how to create meaningful social media. How to connect.
WHAT'S THE STORY?
Your potential audience is on social media, but it’s difficult to connect with the right people, to get them engaged, and to harness that momentum to drive results for your brand or cause.
Most brands create social media that could come from anyone, anywhere. But at its best, social media can change the world - or at least your corner of it.
In this course you’ll learn to:
Craft a more powerful social narrative
Grow a fired-up community
Facilitate participation and action
We’ll teach you culture hacking and storymaking. A consolidation of 10 years of working with campaigns for change, we reveal the Treeshake techniques for community engagement and share the Storymakers Toolkit: resources to help you define and manage each step of your social campaign. To make meaningful social media.
Engage and inspire your community
Grow your customer and supporter database
Drive results more directly
Learn how to become a social media master.
THIS COURSE IS FOR:
Social Media Community Managers
Small Business Owners
Anyone who wants to use the power of social media to connect to a community