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Social Communications Strategy for Inclusive Growth
Classes and courses to develop your marketing and communications capability
Courses and Classes
Insights and Stories to Facilitate Movement
When we began the #RunningDry journey with Mina Guli in late 2018, we thought we were somewhat prepared. After all, we’d worked with Mina on the 7 Deserts Run in 2016, when she ran 40 marathons across 7 deserts, on 7 continents in 7 weeks. We’d also worked on the 6 River Run in 2017, when Mina ran 40 marathons in 40 days along 6 rivers around the world. The difference with #RunningDry was that this campaign wasn’t 40 marathons - it was 100. 100 marathons in 100 days to show what 100% commitment to the global water crisis looks like.
If there’s one topic that all world leaders are discussing at the World Economic Forum in Davos, it’s climate change and the need for urgent changes to address the problem. The Global Risks Report 2019 by the World Economic Forum has stated it in the clearest possible terms…
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.
The inclusion of BI into the processes of policy-making allows for governmental policy that not only accurately represents human interests, but has practical, well-researched examples and case studies. What does that mean? Everything is verified. BI’s focus is on creating and substantiating policies that prioritise human needs - and behaviours.
Behavioural Insights (BI) offers a set of proven methods that can be used. The field combines elements of psychology, cognitive science and social science to understand how people actually make decisions. These principles of BI are fascinating and apply to all of our lives and decisions. This article provides an overview of 13 proven principles that can be used to nudge our choices and actions.
So many of us get into social media because we admire the work of creatives in the field, the brilliant memes, the awe inspiring videos, the perspective altering tweets. But there’s a gap when we start. What we produce doesn’t live up to our own expectations. Ira Glass’ insights on the creative process remind us to push through the frustrating beginnings of creative work, and keep working until what we produce reflects our good taste
We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits can spread from person to person, showing how your location in the network might impact your life in ways you don't even know. Christakis highlights how new forms of data collection allow us to locate the central people within a network and ultimately "use these insights to improve society and improve human well-being."
We are realising the limits of virtualisation. We still need to grow real food, wear real clothes, move real things around in the real world. And the way we do that hasn't changed fundamentally in the past 50 years. The internet has given us a new operating system, but it’s time to upgrade our hardware.