DIGITAL MARKETING WORKSHOPS

All our courses are designed to be completed in one full day in person, or with 4 x 90 min sessions online. 

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Course: Digital Marketing Essentials

A foundational overview of the most important concepts in digital marketing. Contemporary digital marketing strategy essentials.
Course: Social Campaign Strategy

Be more impactful with your social media. An essential investment for anyone working with branded content, online journalism or PR.
 
Course: Evidence Based Marketing Strategy

Learn how to capture, mine, and interpret data generated online. This course will teach you to work with data for enhanced insight and impact.

Marketing Classes

We also offer these single-serving 2 hour sessions, delivered in-person and up-to-date at your convenience. We also offer customised digital classes if you let us know your learning requirements. You can search for a topic below. 

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Digital Essentials, Social Content Strategy, Social Media
Social Campaign Strategy
Digital Essentials, Social Content Strategy, Social Media

Learn to structure your social media campaign in a way that builds your brand, engages your audience, and delivers the results you want.

Digital Essentials, Social Content Strategy, Social Media
Social Content Strategy
Influencer Marketing Strategy
Social Content Strategy

In this session you will learn how to work with other people and companies to enhance your influence. Learn how to time your influencer sharing strategy for maximum impact. Harness the power of gossip by leaking information strategically. Go beyond the typical influencer marketing techniques to get better results. 

Social Content Strategy
Digital Essentials, Class
Digital Experience Design
Digital Essentials, Class

Design is not about making things pretty, it’s about making them work better. This session looks at how great design impacts results and outcomes for digital and integrated campaigns across channels. We look at the best and worst practices in design. We also share a design-thinking framework for digital campaigns.  
 

Digital Essentials, Class
Firework Social Media Strategy
Social Content Strategy
Firework Social Media Strategy
Social Content Strategy

Learn to launch a spectacularly successful social media campaign. 

Social Content Strategy
Wildfire Social Media Strategy
Social Content Strategy
Wildfire Social Media Strategy
Social Content Strategy

Understand the science and major drivers of social content distribution.

Social Content Strategy
Online Advertising Essentials
Digital Essentials, Website Development
Online Advertising Essentials
Digital Essentials, Website Development

This session is designed to fast-track teams into buying and designing online ads more effectively.

Digital Essentials, Website Development
Proactive Online Reputation Management
Social Content Strategy
Proactive Online Reputation Management
Social Content Strategy

Discover how to track, respond & manage online reputation crises and opportunities creatively.

Social Content Strategy
Search Engine Marketing Essentials
Digital Essentials, Website Development
Search Engine Marketing Essentials
Digital Essentials, Website Development

In this session we will explain how search engines decide how to rank web pages, and what you can do to ensure your pages are found by the right people. 

Digital Essentials, Website Development
Programmatic Advertising Essentials
Digital Advertising
Programmatic Advertising Essentials
Digital Advertising

The session is an introduction and overview of Programmatic Advertising with practical guides for effective design of Programmatic campaigns. 

Digital Advertising
Native Advertising Essentials
Digital Advertising
Native Advertising Essentials
Digital Advertising

Explore what makes Native Advertising so appealing to advertisers and in what context it is most effective. 

Digital Advertising
Social Media Advertising
Digital Advertising
Social Media Advertising
Digital Advertising

In this session we look at different ad formats for Facebook, Twitter, Youtube and Instagram and other native social formats.

Digital Advertising
User Journeys and Attribution Modelling for Paid Media
Digital Advertising
User Journeys and Attribution Modelling for Paid Media
Digital Advertising

Learn how and why to develop and work with Personas and Journeys for more effective paid media marketing.

Digital Advertising
Paid Search Advertising: Google AdWords and PPC Basics
Digital Advertising
Paid Search Advertising: Google AdWords and PPC Basics
Digital Advertising

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, this session is for you.

Digital Advertising
Pitch Perfect - How to sell ideas?
Pitch Perfect - How to sell ideas?

Learn how to transform your pitches into compelling stories that engage and excite potential clients.

Email Marketing Essentials
Digital Essentials
Email Marketing Essentials
Digital Essentials

This session takes you beyond annoying spam emailing, and into engaging, relevant, and timeous email marketing that works.

Digital Essentials

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