INTEGRATED MARKETING COURSES
All our courses are designed to be completed in two full days in person, or with 8 x 90min sessions online.
This course offers a foundational overview of the most important concepts in digital marketing.
This course is an essential investment for anyone who works with branded content, online journalism or PR, and for those seeking top performance from their marketing by integrating social strategies.
Learn how to capture, mine, and interpret data generated online.
BE PREPARED (AND EVEN EXCITED) FOR THE FUTURE.
We also offer these single-serving 2 hour sessions, delivered in-person and up-to-date at your convenience. We also offer customised digital classes if you let us know your learning requirements. You can search for a topic below.
Learn to structure your social media campaign in a way that builds your brand, engages your audience, and delivers the results you want.
In this session you will learn how to work with other people and companies to enhance your influence. Learn how to time your influencer sharing strategy for maximum impact. Harness the power of gossip by leaking information strategically. Go beyond the typical influencer marketing techniques to get better results.
Design is not about making things pretty, it’s about making them work better. This session looks at how great design impacts results and outcomes for digital and integrated campaigns across channels. We look at the best and worst practices in design. We also share a design-thinking framework for digital campaigns.
In this session we will explain how search engines decide how to rank web pages, and what you can do to ensure your pages are found by the right people.
Learn how and why to develop and work with Personas and Journeys for more effective paid media marketing.
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, this session is for you.
Learn how to transform your pitches into compelling stories that engage and excite potential clients.