DIGITAL MARKETING AND SOCIAL MEDIA TRAINING

Featured
Social Media Marketing & Community Engagement

Learn how to create social media that connects and converts. A combination of storytelling, community building and behavioural insights.

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Workshop: Marketing with Data

Demystifying data to produce real insight - and real stories. Without data, you only have opinions. Everything we do online leaves a data trail which is a powerful source of insight if we know how to capture, harvest and interpret that data (big, thick and small).

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Course: Digital Marketing Essentials

This course offers a foundational overview of the most important concepts and practices in digital marketing management. Essential for anyone wanting to understand the world of digital marketing.

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FRESH SKILLS FOR THE MODERN MARKETER

Workshops
Branded World: User Journeys using Lego Serious Play

In this half-day process participants have the opportunity to bring customer journeys to life in a richly insightful and memorable way.

Social Campaign Strategy

Learn to structure your social media campaign in a way that builds your brand, engages your audience, and delivers the results you want.

Influencer Marketing Strategy

Learn how to work with other people and companies to enhance your influence. Time your influencer sharing strategy for maximum impact. Go beyond the typical influencer marketing techniques to get results. 
Digital Experience Design

Design is not about making things pretty, it’s about making them work better. Learn a design-thinking framework for digital campaigns.  
 

Firework Social Media Strategy
Firework Social Media Strategy

Learn to launch a spectacularly successful social media campaign. 

Wildfire Social Media Strategy
Wildfire Social Media Strategy

Understand the science and major drivers of social content distribution.

Online Advertising Essentials
Online Advertising Essentials

This session is designed to fast-track teams into buying and designing online ads more effectively.

Proactive Online Reputation Management
Proactive Online Reputation Management

Discover how to track, respond & manage online reputation crises and opportunities creatively.

Search Engine Essentials
Search Engine Essentials

Understand how search engines decide to rank web pages, and what to do to ensure your pages are found by the right people. 

Programmatic Advertising Essentials
Programmatic Advertising Essentials

The session is an introduction and overview of Programmatic Advertising with practical guides for effective design of Programmatic campaigns. 

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