Andy Hadfield is a digital native - a marketer, product guy and proud corporate disruptor.
Andy has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented (he likes to say). A political and community mouthpiece for South African students between 1997 and 2005, the site was covered on every major media platform, including Time Magazine. It also had the dubious honour of being sued by Robert Mugabe.
Over the next 15 years of his career, he honed his strategic skills across a range of industries, including finance, professional services, construction and media.
With The Virtual Works, this included building the digital platform that underpinned “The Deloitte Way”, and SA's first monetised niche social network, DesignMind, which drives collaboration across the construction industry.
At FNB, Andy helped develop a team to manage digital strategy across the consumer banking segment. Projects included corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of the consumer website and a world-class “Amazon-style” eCommerce system - so you can get FNB products in under 10 minutes, from the comfort of your couch.
After FNB, Andy took up some management consulting contracts with a few big and digitally brave South African corporates. 2012 then saw the launch of Real Time Wine & MyBEER (investment led by Michael Jordaan & Mike Ratcliffe), a retail discovery platform and consumer review community for the wine and beer industry. The startups closed in 2014 after a great 2 year run, pulling off a number of firsts in the mobile app world.
Andy is a regular speaker on the African circuit, has flown the flag at SXSW (with a talk called You Don't Need Bandwidth To Be Awesome).
He is now the CEO of Forgood, a company that connects people who want to make a difference to the Causes that need their help. Consumer community onhttp://www.forgood.co.za (launching soon). Outsourced employee volunteering and engagement platform available to businesses.