Paula Raubenheimer

Paula Raubenheimer, Treeshake

Paula Raubenheimer, Managing Director of SouthernX, has over 9 years’ experience in the digital media landscape. Paula has a B Bus Science (Law) degree and completed Post-Graduate studies in Marketing and Advertising Communications.

SouthernX is the first and only local coalition of South African publishers that forms a private and controlled sell side advertising marketplace. SouthernX was specifically designed to optimize the yield on sold inventory for publishers.

Before commencing with SouthernX, Paula was the Group Commercial Director of the Habari Group. On leaving the Group in 2013, Paula launched an e-commerce store, which she made profitable after only four months of operation.

Paula’s specialties include digital business development, advertising sales and digital business strategy development and execution.

In 2015, Paula was named as one of The Mint Top 40 Under 40 most influential people in media by The Media Online. Paula was also selected to be a speaker at the Integrated Marketing Communication Conference and the Best of Global Digital Marketing Conference in 2015.