Why social brands are winning in the overtraded attention economy

Why social brands are winning in the overtraded attention economy

People are swimming in content. The question is, if your brand stopped marketing, would people miss you?

We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.

A Social Marketing toolbox to create change

A Social Marketing toolbox to create change

Treeshake’s Senior Community Manager, Jaidan Rumboll, recently completed her Honours degree in Media Theory and Practice, and analysed Treeshake’s strategy and approach to social marketing in relation to existing academic theories in the field. Here’s what she has to say.

What is Social Marketing?

Social marketing is what we do here at Treeshake, but it’s not necessarily a term everyone is familiar with. In essence, social marketing is marketing for impact: creating campaigns for change that actually make a difference. What we like about the term is that social refers to the community we build around each campaign, but also the method we use to build that community - social media.

How #RunningDry grew from a campaign to a movement

The #RunningDry campaign got over 1.6 billion organic media impressions, including coverage from ABC, Bloomberg, CNN, The Times of India, Washington Post, Fox News and hundreds of others. Here’s how Treeshake helped Mina Guli ensure #everydropcounts

#PowerFutures: Fuelling discussion about South Africa’s energy transition

PowerFutures is a think tank dedicated to a just energy transition in South Africa. We produced a video to help launch the project that was seen by over 25 000 people in a day, and that has helped open doors to further media engagement and ongoing influence.

PARTS: The 5 working parts of company culture

Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.

Behavioural Insights in government: Nudging for change

Policy and Behavioural Science may not seem like a natural fit, but they are. Our behaviours and choices have a huge effect on the way a city works - for example, how much water we use; what public transport we take; how much electricity we use; whether we litter; and so on. Government can’t force people to behave in a particular way, it always comes down to personal choice.