When we think about digital as a channel we think about delivering content. When we think about digital as an enabler we think about delivering results.
We hate plastics. They’re ruining the environment, one disposable bag at a time. Plastic waste is overwhelming us, from the beached whale with 40kg of plastic in his stomach, to widespread reports that there will be more plastic in the ocean than fish if we do not change our behaviour by 2050. But are we being fair to plastics? Are they really ones destroying the planet? Prof. Kim Ragaert doesn’t think so:
People are swimming in content. The question is, if your brand stopped marketing, would people miss you?
We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.
Social marketing is what we do here at Treeshake, but it’s not necessarily a term everyone is familiar with. In essence, social marketing is marketing for impact: creating campaigns for change that actually make a difference. What we like about the term is that social refers to the community we build around each campaign, but also the method we use to build that community - social media.
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.