Plastics Rehab: Why banning plastics won't save the environment

Plastics Rehab: Why banning plastics won't save the environment

We hate plastics. They’re ruining the environment, one disposable bag at a time. Plastic waste is overwhelming us, from the beached whale with 40kg of plastic in his stomach, to widespread reports that there will be more plastic in the ocean than fish if we do not change our behaviour by 2050. But are we being fair to plastics? Are they really ones destroying the planet? Prof. Kim Ragaert doesn’t think so:

Why social brands are winning in the overtraded attention economy

Why social brands are winning in the overtraded attention economy

People are swimming in content. The question is, if your brand stopped marketing, would people miss you?

We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.


A Social Marketing toolbox to create change

A Social Marketing toolbox to create change

Treeshake’s Senior Community Manager, Jaidan Rumboll, recently completed her Honours degree in Media Theory and Practice, and analysed Treeshake’s strategy and approach to social marketing in relation to existing academic theories in the field. Here’s what she has to say.

How #RunningDry grew from a campaign to a movement

How #RunningDry grew from a campaign to a movement

The #RunningDry campaign got over 1.6 billion organic media impressions, including coverage from ABC, Bloomberg, CNN, The Times of India, Washington Post, Fox News and hundreds of others. Here’s how Treeshake helped Mina Guli ensure #everydropcounts

#PowerFutures: Fuelling discussion about South Africa’s energy transition

#PowerFutures: Fuelling discussion about South Africa’s energy transition

PowerFutures is a think tank dedicated to a just energy transition in South Africa. We produced a video to help launch the project that was seen by over 25 000 people in a day, and that has helped open doors to further media engagement and ongoing influence.

PARTS: The 5 working parts of company culture

PARTS: The 5 working parts of company culture

Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.

Behavioural Insights in government: Nudging for change

Behavioural Insights in government: Nudging for change

Policy and Behavioural Science may not seem like a natural fit, but they are. Our behaviours and choices have a huge effect on the way a city works - for example, how much water we use; what public transport we take; how much electricity we use; whether we litter; and so on. Government can’t force people to behave in a particular way, it always comes down to personal choice.