When someone signs up for your email newsletter, or opts-in for email communications from you, the first thing you need to do is follow up, quickly, because they are expressing a current interest in what you have to offer.
According to the director of Epsilon’s strategic and analytic consulting group, welcome emails typically have the highest open rates of any marketing emails: 50 to 60%.
Furthermore, welcome emails see 3x more transactional revenue than regular promotional mailings.
Your email service provider (ESP) should have an automated confirmation of subscriptions email setting. You should check how long it takes for you to get your confirmation mail. If your ESP hasn't got servers near your customers, then perhaps use an ESP like Mandril that prides itself on delivering this kind of delivering this kind of automated email quickly.
The Welcome Series
After the welcome email, which may contain a confirmation link, it is often good idea to have a pre-prepared series of emails to initiate your subscribers to your list and offering.
A study from Campaign Monitor found that the first 6 emails you send get the highest engagement rate. So you should try make these emails extra-awesome, showcasing the best of what you have to offer.
Pay Flynn, from Smart Passive Income, recommends asking for engagement on roughly every 3 - 4 emails, as this keeps your audience primed for interaction without putting them off by asking for too much too often.
More email means more sales, right? Actually, the more you mail people the lower your engagement rate per email.
After analysing over 2 billion emails, Campaign Monitor found that the optimal frequency is a mail every fortnight. However, the general advice is that you should ask your customers how often they want to hear from you, or do testing to see what frequency best suits your content.
What day of the week should you send your email?