Campaign

How #RunningDry grew from a campaign to a movement

When we began the #RunningDry journey with Mina Guli in late 2018, we thought we were somewhat prepared. After all, we’d worked with Mina on the 7 Deserts Run in 2016, when she ran 40 marathons across 7 deserts, on 7 continents in 7 weeks. We’d also worked on the 6 River Run in 2017, when Mina ran 40 marathons in 40 days along 6 rivers around the world. The difference with #RunningDry was that this campaign wasn’t 40 marathons - it was 100. 100 marathons in 100 days to show what 100% commitment to the global water crisis looks like.