Storymaking

How #RunningDry grew from a campaign to a movement

When we began the #RunningDry journey with Mina Guli in late 2018, we thought we were somewhat prepared. After all, we’d worked with Mina on the 7 Deserts Run in 2016, when she ran 40 marathons across 7 deserts, on 7 continents in 7 weeks. We’d also worked on the 6 River Run in 2017, when Mina ran 40 marathons in 40 days along 6 rivers around the world. The difference with #RunningDry was that this campaign wasn’t 40 marathons - it was 100. 100 marathons in 100 days to show what 100% commitment to the global water crisis looks like.

The 5 working parts of company culture

The 5 working parts of company culture

Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.

If a story moves you, act on it

If a story moves you, act on it

Stories are necessary, but they're not as magical as they seem, says writer Sisonke Msimang. In this funny and thoughtful talk, Msimang questions our emphasis on storytelling and spotlights the decline of facts. During a critical time when listening has been confused for action, Msimang asks us to switch off our phones, step away from our screens and step out into the real world to create a plan for justice.

The Longevity of Stories

We need stories. To communicate, to understand, to relate to each other, to explain. People have, throughout time and history, incorporated storytelling (and storymaking) into their lives, because it's how we make sense of the dynamic, often complex, situations we find ourselves in. Neil Gaiman, a master story teller, outlines the importance of a good story, and the ability stories have to shape culture and behaviour

What "The Father of Modern Advertising" Can Teach Us About the Future of the Ad Agency Business

With so much changing about the advertising business, it is sometimes useful to go back to the origin of the industry to discover what has remained through all the changes With so much changing about the advertising business, it is useful to go back to the origin of the industry to discover what has remained through all the changes to discover the timeless value proposition of the industry.