Social marketing is what we do here at Treeshake, but it’s not necessarily a term everyone is familiar with. In essence, social marketing is marketing for impact: creating campaigns for change that actually make a difference. What we like about the term is that social refers to the community we build around each campaign, but also the method we use to build that community - social media.
The #RunningDry campaign got over 1.6 billion organic media impressions, including coverage from ABC, Bloomberg, CNN, The Times of India, Washington Post, Fox News and hundreds of others. Here’s how Treeshake helped Mina Guli ensure #everydropcounts
PowerFutures is a think tank dedicated to a just energy transition in South Africa. We produced a video to help launch the project that was seen by over 25 000 people in a day, and that has helped open doors to further media engagement and ongoing influence.
This case study is about how a new Twitter account with no followers and no paid media budget got a niche topic trending and reached over 2 million people in less than two weeks.
Africa is a continent of young, dynamic people. But, the youth can only help lead an economic revival if their ability to trade and travel is not hindered by geopolitical bureaucracy. Can you reimagine the African continent as open and border-free?
Ahead of the World Economic Forum on Africa that takes place in Kigali, Rwanda, from May 11 to 13, 2016 Elsie Kanza announces that over 1,000 Global Shapers in 94 cities across Africa will launch the #internet4all in Africa campaign to advocate for internet access as a basic right.