Sociology

The Simple Trick to Finding the Most Connected and Influential People in a Social Network

The Simple Trick to Finding the Most Connected and Influential People in a Social Network

We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits can spread from person to person, showing how your location in the network might impact your life in ways you don't even know. Christakis highlights how new forms of data collection allow us to locate the central people within a network and ultimately "use these insights to improve society and improve human well-being."