The South African Digital Context

This is an always up-to-date resource where we will share the latest stats pertaining to how people are using the web in South Africa. We draw this insight from a number of credible resources, including our own direct research where reliable secondary data isn't available.

South African Social Media Users

  • WhatsApp: 16,4 million
  • Facebook: 12 million
  • Youtube: 8,6 million
  • Twitter: 7.4 million 
  • LinkedIn: 4.1 million
  • Instagram: 2.7 million 
  • Pinterest: 840 thousand
  • Snapchat: 312 thousand


Most downloaded apps in South Africa, as of December 2015


1. Whatsapp

2. Facebook

3. Facebook messenger

4. Share-It

5. Instagram

/via AppAnnie


1. Whatsapp

2. Facebook messenger

3. Facebook

4. Instagram

5. Uber

/via AppAnnie

How many Internet Users in South Africa? 

  • ±24.9m per year 

  • ±17m per month

  • ±8m per day

Effective Measure

Smartphone Users



That's it for now. We will keep this page up to date, and keep adding to the stats here. So if data is your thing, please bookmark this page and keep returning. And if you gained some value from this, please take a moment to share the URL with anyone else who might also benefit. 

Online Advertising revenue in South Africa for 2015: 

Search: R865 million

Online Display Advertising: R566 million

Source: PwC report. See more at Memeburn