Treeshake’s Senior Community Manager, Jaidan Rumboll, recently completed her Honours degree in Media Theory and Practice, and analysed Treeshake’s strategy and approach to social marketing in relation to existing academic theories in the field. Here’s what she has to say.
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.
We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits can spread from person to person, showing how your location in the network might impact your life in ways you don't even know. Christakis highlights how new forms of data collection allow us to locate the central people within a network and ultimately "use these insights to improve society and improve human well-being."
For the past two years Treeshake has helped Water Advocate Mina Guli get her message out online. For the launch of her latest campaign, Running Dry, we gained the support of influential leaders on social media to reach over 18m people online in a day . Here's how we did it.