case-study

A tangible demonstration of the power of storytelling: The significant objects experiment

The Significant Objects experiment is a tangible demonstration of the power of storytelling in sales and marketing.  Journalist Rob Walker purchased low value objects, for on average $1.25 and had great creative writers invent stories about them. He then posted the articles on e-Bay to see if the invented story enhanced the value of the object based on what price it achieves on auction. 
It did.