social marketing

Why social brands are winning in the overtraded attention economy

Why social brands are winning in the overtraded attention economy

People are swimming in content. The question is, if your brand stopped marketing, would people miss you?

We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.


A Social Marketing toolbox to create change

A Social Marketing toolbox to create change

Treeshake’s Senior Community Manager, Jaidan Rumboll, recently completed her Honours degree in Media Theory and Practice, and analysed Treeshake’s strategy and approach to social marketing in relation to existing academic theories in the field. Here’s what she has to say.