socialfireworks

Cultural Cartography: How Buzzfeed organises their content

Cultural Cartography: How Buzzfeed organises their content

Last year, Buzzfeed started a project to formally categorize their content. They called it "cultural cartography." It formalized an informal practice that they've had for a really long time: don't just think about the subject matter; think also about, and in fact, primarily about, the job that your content is doing for the reader or the viewer.