Digital Culture

Why social brands are winning in the overtraded attention economy

Why social brands are winning in the overtraded attention economy

People are swimming in content. The question is, if your brand stopped marketing, would people miss you?

We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.


What is Social Marketing?

Social marketing is what we do here at Treeshake, but it’s not necessarily a term everyone is familiar with. In essence, social marketing is marketing for impact: creating campaigns for change that actually make a difference. What we like about the term is that social refers to the community we build around each campaign, but also the method we use to build that community - social media.