When Mina Guli engaged us to help with the strategy for 100 marathons in 100 days we knew that a powerful narrative was going to be essential if we were going to sustain public attention for so long. But when Mina was injured our best laid plans went out the window and that’s where things got really interesting…
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.
Stories are necessary, but they're not as magical as they seem, says writer Sisonke Msimang. In this funny and thoughtful talk, Msimang questions our emphasis on storytelling and spotlights the decline of facts. During a critical time when listening has been confused for action, Msimang asks us to switch off our phones, step away from our screens and step out into the real world to create a plan for justice.
We need stories. To communicate, to understand, to relate to each other, to explain. People have, throughout time and history, incorporated storytelling (and storymaking) into their lives, because it's how we make sense of the dynamic, often complex, situations we find ourselves in. Neil Gaiman, a master story teller, outlines the importance of a good story, and the ability stories have to shape culture and behaviour
Journalist Rob Walker purchased thrift store, low value objects, and have great creative writers invent stories about them. And they then post the articles on e-bay to see if the invented story enhances the value of the object based on what price it achieves on auction.
With so much changing about the advertising business, it is sometimes useful to go back to the origin of the industry to discover what has remained through all the changes With so much changing about the advertising business, it is useful to go back to the origin of the industry to discover what has remained through all the changes to discover the timeless value proposition of the industry.