Influencer Marketing Strategy

GETTING THE MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA INVOLVED

Overview

business-man-and-woman-handshake-in-work-office.jpg

The golden key to social distribution of content is getting the right people talking about it.

Influencer marketing can be incredibly powerful when done well. This is not just about paid influencers, but rather about building an engaging and motivating a network of supporters who play different roles in your campaigns.

In this session you learn different ways to bring influencers into your campaign and into your brand story.

 

WHAT YOU'LL LEARN

  • How to identify the right influencers for your campaign

  • How to work with influencers to achieve your campaign goals

  • How to develop an influencer marketing kit

  • How to track influencer campaign performance

     

RESOURCES

  • Inspiring case studies and campaigns worth emulating

  • An influencer marketing spreadsheet you can use to organise and track your outreach efforts

  • The best influencer marketing tools that we use, from discovering the right people to contact, organising them, and handling outreach.


Lelemba.jpg

Thanks to Treeshake for the epic campaign strategy, we achieved our ambitious target on a shoestring budget with time to spare! 


Lelemba Phiri, CMO at Zoona



*This class also forms part the Social Content Strategy Course.