Native Advertising Essentials

Native advertising can effectively get around the issues of banner blindness and ad-blocking online. This session looks at what makes Native Advertising most effective.



  • Understand the current native industry and how native advertising works and how it can be best applied.
  • Understand how native advertising operates as a media channel.
  • Explore native advertising as a trading environment. 
  • Learn what works and what doesn't work in native advertising.

Evidence of learning

Participants complete a quiz assessing
them on their understanding and
application of the key concepts.

Who is it for

This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp of the fundamentals of native advertising should attend this course. We cover the basics.

*This class also forms part the Digital Advertising Course.