The first step is creating social media noise. The next step is creating meaningful social media: turning the noise into music. But what if instead of music we could use social media to improve people’s lives? This is purpose-driven digital.
We hate plastics. They’re ruining the environment, one disposable bag at a time. Plastic waste is overwhelming us, from the beached whale with 40kg of plastic in his stomach, to widespread reports that there will be more plastic in the ocean than fish if we do not change our behaviour by 2050. But are we being fair to plastics? Are they really ones destroying the planet? Prof. Kim Ragaert doesn’t think so:
People are swimming in content. The question is, if your brand stopped marketing, would people miss you?
We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.
Treeshake’s Senior Community Manager, Jaidan Rumboll, recently completed her Honours degree in Media Theory and Practice, and analysed Treeshake’s strategy and approach to social marketing in relation to existing academic theories in the field. Here’s what she has to say.
Social marketing is what we do here at Treeshake, but it’s not necessarily a term everyone is familiar with. In essence, social marketing is marketing for impact: creating campaigns for change that actually make a difference. What we like about the term is that social refers to the community we build around each campaign, but also the method we use to build that community - social media.
One of the things that fascinates us most at Treeshake is Culture Hacking: an awareness of the culture that we’re operating in, and how people are hacking it. When we come across a particularly beautiful example of culture hacking, we want to share it - here are a few favourites.
The #RunningDry campaign got over 1.6 billion organic media impressions, including coverage from ABC, Bloomberg, CNN, The Times of India, Washington Post, Fox News and hundreds of others. Here’s how Treeshake helped Mina Guli ensure #everydropcounts
PowerFutures is a think tank dedicated to a just energy transition in South Africa. We produced a video to help launch the project that was seen by over 25 000 people in a day, and that has helped open doors to further media engagement and ongoing influence.
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.