What’s possible together?
Purpose oriented campaigns that inspire involvement and mobilise action
Insights for Storymakers
One of the things that fascinates us most at Treeshake is Culture Hacking: an awareness of the culture that we’re operating in, and how people are finding ways to hack it. When we come across a particularly beautiful example of culture hacking, we want to share it - here are a few of our current favourites.
The #RunningDry campaign got over 1.6 billion organic media impressions, including coverage from ABC, Bloomberg, CNN, The Times of India, Washington Post, Fox News and hundreds of others around the world. Here’s how we helped Mina Guli get her water saving message out to the world, to ensure #everydropcounts
PowerFutures is a think tank dedicated to a just energy transition in South Africa. We produced a video to help launch the project that was seen by over 25 000 people in a day, and that has helped open doors to further media engagement and ongoing influence.
Every good leader knows the importance of Company Culture, and yet it is difficult to grasp and actively shape. Culture determines a groups capability to respond to change, and to function as more than the sum of its parts. To help get a handle on this seemingly intangible concept let us introduce you to the PARTS of culture.
This case study is about how a new Twitter account with no followers and no paid media budget got a niche topic trending and reached over 2 million people in less than two weeks.
Policy and Behavioural Science may not seem like a natural fit, but they are. Our behaviours and choices have a huge effect on the way a city works - for example, how much water we use; what public transport we take; how much electricity we use; whether we litter; and so on. Government can’t force people to behave in a particular way, it always comes down to personal choice.
The inclusion of BI into the processes of policy-making allows for governmental policy that not only accurately represents human interests, but has practical, well-researched examples and case studies. What does that mean? Everything is verified. BI’s focus is on creating and substantiating policies that prioritise human needs - and behaviours.
Behavioural Insights (BI) offers a set of proven methods that can be used. The field combines elements of psychology, cognitive science and social science to understand how people actually make decisions. These principles of BI are fascinating and apply to all of our lives and decisions. This article provides an overview of 13 proven principles that can be used to nudge our choices and actions.
So many of us get into social media because we admire the work of creatives in the field, the brilliant memes, the awe inspiring videos, the perspective altering tweets. But there’s a gap when we start. What we produce doesn’t live up to our own expectations. Ira Glass’ insights on the creative process remind us to push through the frustrating beginnings of creative work, and keep working until what we produce reflects our good taste