digital Marketing and social media for IMPACT


Treeshake works on Campaigns for Change: limited duration communications projects that result in specific, measurable outcomes.

We help our clients develop in-house capability through training, coaching, and strategy.

We have trained hundreds of teams around the world in our methodology, including teams at large ad agencies, FMCG brands, non-profits, and government departments.

Using our project-based learning approach we’ve helped our clients achieve results worth celebrating, for example: 

  • The World Economic Forum got “#Internet4All” trending multiple times on social media, acknowledged by the South African President, and formalised into a project to connect a further 22m citizens.

  • Thirst and Mina Guli activated runners in over 50 countries to step up to address the global water crisis, with campaign coverage from CNN, BBC, New York Times, Times of India, Daily Mail, Fox News and more.

  • The Western Cape Government launched BI4Gov and trended for two days nationwide as a core group of prominent experts publicly fuelled discussion about ways to implement Behavioural Insights in Government.

  • Lewis Pugh secured global media for his #Antarctica2020 campaign - including coverage on Sky News, BBC, and the Guardian - which contributed significantly to the creation of the world’s largest marine protected area, The Ross Sea.

  • Media24 launched W24 trending at #1 in South Africa while securing an opt-in database of over 15000 young, black female influencers in South Africa in 4 weeks.

  • The Awethu Project achieved their 3 month funding goal in 24 hours with a firework campaign, and the support of South African celebrities

The name Treeshake is based on Nelson Mandela's Xhosa birthname, Rolihlahla, which means "tree shaker". Inspired by this legendary South African leader we help our clients harness the power of narrative, people power, and collective action to drive change.

What we do

Strategic Social and Digital Marketing


Impact oriented digital marketing and communications strategy and campaign direction.


Classes, courses, workshops, coaching, and talks for teams. Focused on story-making in the digital context.

Our Clients

We use our craft and creativity in service of Inclusive Growth and the Global Goals