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We call our method “storymaking”because we design campaigns for participation. We achieve results by helping people share their own stories in relation to the issues we’re driving.

Using this approach we’ve helped our clients achieve impact worth celebrating, for example: 

  • The World Economic Forum got “#Internet4All” trending multiple times on social media, acknowledged by the South African President, and formalised into a project to connect a further 22m citizens.

  • The Western Cape Government launched BI4Gov and trended for two days nationwide as a core group of prominent experts publicly fuelled discussion about ways to implement Behavioural Insights in Government.

  • Lewis Pugh secured global media for his #Antarctica2020 campaign - including coverage on Sky News, BBC, and the Guardian - which contributed significantly to the creation of the world’s largest marine protected area, The Ross Sea.

  • Media24 launched W24 trending at #1 in South Africa while securing an opt-in database of over 15000 young, black female influencers in South Africa in 4 weeks.

  • Thirst and Mina Guli activated runners in over 50 countries to step up to address the global water crisis, with campaign coverage from CNN, BBC, New York Times, Times of India, Daily Mail, Fox News and more.

  • The Awethu Project achieved their 3 month funding goal in 24 hours with a firework campaign, and the support of South African celebrities

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