digital Marketing and social media for IMPACT


The name Treeshake is based on Nelson Mandela's Xhosa birthname, Rolihlahla, which means "tree shaker". Inspired by this legendary South African leader we help our clients achieve results by harnessing the power of story, social media, and collective action to drive change.

We're impact oriented. We start with the end in mind, clearly defining the result that needs to be achieved and agreeing a value for that. Working back from there we apply our expertise in three core areas:

  • Who needs to be involved

  • What do they need to do

  • What will get their attention and inspire their involvement

We call the method “storymaking”, because we cast the audience in the role of co-creator in the campaign success. We don’t just tell a story, together we MAKE the story.

Using this approach we’ve helped our clients achieve impact worth celebrating, for example: 

  • The World Economic Forum got “#Internet4All” trending multiple times on social media, acknowledged by the South African President, and formalised into a project to connect a further 22m citizens.

  • The Western Cape Government launched BI4Gov and trended for two days nationwide as a core group of prominent experts publicly fuelled discussion about ways to implement Behavioural Insights in Government.

  • Lewis Pugh secured global media for his #Antarctica2020 campaign - including coverage on Sky News, BBC, and the Guardian - which contributed significantly to the creation of the world’s largest marine protected area, The Ross Sea.

  • Media24 launched W24 trending at #1 in South Africa while securing an opt-in database of over 15000 young, black female influencers in South Africa in 4 weeks.

  • Thirst and Mina Guli activated runners in over 50 countries to step up to address the global water crisis, with campaign coverage from CNN, BBC, New York Times, Times of India, Daily Mail, Fox News and more.

  • The Awethu Project achieved their 3 month funding goal in 24 hours with a firework campaign, and the support of South African celebrities

What we do

Strategic Social Marketing


Workshops and talks to inspire marketing teams to lead, and to equip them with the skills to innovate and grow.


Tech-savvy, creative, and results oriented social marketing campaigns that leverage community to drive impact.

Our Clients

We have worked with brand and marketing teams in multiple industries across 25 countries including.

We use our craft and creativity in service of Inclusive Growth and the Global Goals