SOCIAL MEDIA ESSENTIALS

Communications
Written By Treeshake Learning

In a world of over communication of mediocre messages across social platforms, stand out, influence behaviour and drive change.

In this course you will learn the fundamentals of social media, the trends emerging in the social ecosystem and the tactics you can use to compete in this digital landscape. Learn how copy, visuals and content mix can most effectively be used your across platforms.


This is a 1 Day course, delivered in person or online in a 3 hour session.

COURSE STRUCTURE

The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.

🌱 PLATFORM OPTIMISATION

Understanding the strengths and weaknesses of each major platform

💚 COPY

Learn how to get the right message across effectively, every time

🌳 VISUALS

Be introduced to the power of imagery

🍃 CONTENT MIX & CREDIBILITY

Developing your production plan

WHO SHOULD JOIN?

This workshop is for marketers, brand managers, and leaders who want to use the power of social and online media to drive results for their campaigns.

LEARNING OUTCOMES

  • Learn how to get the right message across effectively, every time.

  • Understand the power of imagery, find your style and learn how to optimise images. 

  • Narrative content planning, including when to post, how often, and what to share on which platforms. 

  • Develop the ability to discern credible sources and how to be part of the solution on social media rather than contributing to the mess.

Treeshake Learning
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