DIGITAL MARKETING ESSENTIALS
Our Digital Marketing Essentials course has accelerated some of the leading digital marketing organisations in Africa.
In an intensive learning course, Big Ideas and Concepts are taught in an inspiring and relevant way. Resources and assessments are provided for each topic, and your people are equipped to immediately level up their digital marketing game.
This is course, delivered in person or online in a 3 hour session.
COURSE STRUCTURE
The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.
🌱 ONLINE ADVERTISING
Understand how online display advertising works, from strategy, to design, to placement.
🔍 SEARCH MARKETING
The art and science of getting found based on user intent
✉️ DIRECT DIGITAL MARKETING
Getting personal at the right time and place with smart automation
🍃 SOCIAL MEDIA
Harnessing the power of persuasive networks
WHO SHOULD JOIN?
This session is pitched at a non-technical beginner. Anyone involved in digital strategy who hasn't got a firm grasp of the fundamentals of online advertising should attend. This course will cover the basics.
LEARNING OUTCOMES
Learn the basic jargon of online display advertising.
Understand the difference that good design and strategy make to the efficacy of online advertising
Grasp how online ad performance is tracked and measured
Get inspired by examples of good and bad online advertising
Understand how search works and the most important search ranking factors
Learn about search engine optimisation; what to do and what not to do.
Understand the design and workings of paid search optimisation (Adwords).