Online Advertising Essentials
This session is designed to fast-track teams into buying and designing online ads more effectively.
UNDERSTAND HOW ONLINE DISPLAY ADVERTISING WORKS, FROM STRATEGY, TO DESIGN, TO PLACEMENT.
This session is designed to fast-track teams into buying and designing online ads more effectively.
Outcome
- Learn the basic jargon of online display advertising.
- Understand the difference that good design and strategy make to the efficacy of online advertising
- Grasp how online ad performance is tracked and measured
- Get inspired by examples of good and bad online advertising
EVIDENCE OF LEARNING
Participants complete a quiz assessing
the participants on their understanding
and application of the key concepts.
Who is it for
This session is pitched at a non-technical beginner. Anyone involved in digital strategy who hasn't got a firm grasp of the fundamentals of online advertising should attend. This course will cover the basics.
Testimonials
"I enjoyed this class. It was informative, interesting and the little quiz at the end made sure we were listening" = Jessica Everson
“As a copywriter, seeing how you can A/B test your work online to try and understand which headlines and design elements work best was very valuable.” - Quinton van Rooyen
"Education on terminology was extremely valuable, a lot of the time people communicate in digital using language and understanding that is extremely out of context simply because they aren't familiar with terminology" - Alexia Cost
“It was valuable learning about the options of online advertising that is out there. We can now as client service propose more options to our clients if we know what is out there to use and the best way to use it.” - Lise Stander
“The case studies and examples were really valuable. It was great to see how online advertising becomes key in an integrated ad campaign.” - Leila Osato
"It was eye opening to know so much about online advertising" - Moeketsi Nhlapo
*This class also forms part the Digital Marketing Essentials Course.
Search Engine Essentials
Understand how search engines decide to rank web pages, and what to do to ensure your pages are found by the right people.
DISCOVER KEY SEARCH MARKETING TRENDS AND HOW THAT IMPACTS YOUR DIGITAL CONTENT.
Participants will develop an understanding of the three complementary factors that drive better search performance.
Overview
In this session, we will explain how search engines decide how to rank web pages, and what you can do to ensure your pages are found by the right people. You’ll leave with clear principles to be more relevant online, and more effective at a range of digital marketing strategies that include aspects of Search.
Outcome
Understand how search works and the most important search ranking factors
Learn about search engine optimisation; what to do and what not to do.
Understand the design and workings of paid search optimisation (Adwords).
Who is it for
This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp of the fundamentals of search engine marketing should attend this course. We cover the basics.
Student Testimonials
"The holistic approach was very informative." - Brian Keeson
"A true updated insight of SEO and how the different factors come together in ensuring that you top SEO marketing results." - Jeanette Phillips
“The most valuable take-away would be how important keywords are in your websites or articles." - Kayla Noble, Geometry Global
"Thanks again for a very insightful and fun presentation" - Germaine Dunn, IAB
"Excellent and in-depth." Alex Krause, Content Strategist
"The entire session was fantastic!" - Taryn Monaghan, Group CFO at Advent Sport Entertainment & Media - Advent Sport Entertainment & Media
“How search engine marketing is ever evolving and becoming increasingly important in integrated campaigns. Again, all the case studies showed were amazing and the clever use of SEO is truly inspiring.” - Leila Osato, Cedar Communications UK.
“I didn’t realise how formulated SEO was - I found it very interesting!” - Joanne Mills, Ogilvy & Mather
"I really had no context or understanding of SEO and from this session I have learnt an incredible amount regarding that and more." - Pierre van der Westhuizen
"I would do this session again. - Theresa Selema, FCB
Search Marketing can deliver value and insight across your business, book now!
*This class also forms part the Digital Marketing Essentials Course.
The Connected Context
A deep understanding of the fourth industrial revolution, and the tech, trends and truths that lie behind it.
TECH, TRENDS, AND TRUTHS
How to Move from Digital Disruption to Inclusive Growth
Built on the powerful Tech, Trends, and Truths framework, we ground complex change in organisation value drivers. You will be better able to identify relevant technologies, come up with value-based concepts, and have a generally improved sense of interest and engagement in industry trends.
Cutting edge examples of blockchain, AI, machine learning, 5G, robotics and other tech are shared and contextualised in terms of the slower shifts that are happening. Finally the bigger picture emerges from the chaos and you step out ready to be an active participant in systemic change.
Who is it for
The digital context class is best for teams who need to innovate or embrace technological change.
Student feedback
"It was a huge eye opener. Thank you!" - Amanda Morey
"I loved the first session it was full of energy and kept my attention throughout. I also loved the bigger picture of digital and not just what we do but Digital as a whole it make us step back and look at the bigger picture." - Wendy Lundie
"The training was an overload of powerful information and really got my mind thinking and more importantly seeing the world in a different way. I am more aware of where we going as a modern day civilisation." - Razia Choonara
RELATED POSTS
This class also forms part the Digital Marketing Essentials Course.
People are swimming in content. The question is, if your brand stopped marketing, would people miss you?
We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.